While the second half of 2020 was positive for the caravanning sector, the first six months of 2021, as shown by the data from APC – Association of Caravan and Camper Manufacturers, confirm the trend, registering an increase of 38.36 percent. The data also reflect tourism trends, which are increasingly outdoor. The Salone del Camper fits into this framework, returning to Fiere di Parma from 11 to 19 September 2021. The first sector event in Italy and the second in Europe is an important opportunity to see, on a single occasion, the vehicles on the market and all the news in the industry.
“The trend in motorhome registrations in the first half of 2021 in Italy was extremely positive, with over 4,800 new registrations,” said Simone Niccolai, President of APC. Within this figure, the success of the so-called camper vans is significant, accounting for 37.3 percent.
It is also a record for production
“The Italian production of motorhomes has also surpassed all previous production records and is confirmed as the third largest motorhome manufacturer in Europe, after Germany and France,” continues Niccolai. “In the first half of the year, the increase in the motorhomes production in Italy was 75.16% compared to the first half of 2020. In addition to the demand from the domestic market, the sector is traditionally driven, also and above all, by export. In Europe, in fact, in the first four months of the year, the average increase in registrations of motorhomes and caravans was as much as 45.7%, with Germany largely in the lead for the number of new registrations”.
Italians like the open-air holiday. This is according to a study conducted by Enit – National Tourism Agency with a primary national tour operator, in collaboration with Istituto Piepoli. In 2020, 23% of trips were outdoor and the trend seems to be consolidated also for the summer of 2021: one in two Italians planned a holiday and of these a quarter planned it open-air. As Camping Business we have talked about the Outdoor Tourism Observatory in this article.
Appointment with the Salone del Camper
At the Salone del Camper, enthusiasts will be able to move among all the news regarding motorhomes, caravans, components and accessories. “The constant growth that the sector is experiencing is projected on the Salone del Camper. All major European brands have already confirmed their membership, bringing exposure back to pre-Covid levels, with over 40,000 square meters already sold and over 190 direct exhibitors,” says Antonio Cellie, CEO of Fiere di Parma. “There will be more than 600 models on display, for the more than 100,000 visitors who since 2010 meet every year at the Salone del Camper to learn about all the news of a constantly growing sector, destined to become a fundamental engine for the restart of tourism and of the whole Italian system”.
According to the organizers, the most sought after and popular model is certainly the camper van. 205 models of the most prestigious brands will be present at the Salone del Camper of Fiere di Parma. The event includes, in addition to the Caravan and Camper one, three other thematic areas. These are Accessories, dedicated to accessories for camping, Shopping, where you can find products for small spaces, suitable for every need, and Routes and destinations, to get to know the ideal places and destinations for tourism in freedom.
Social responsibility and long-term stays in the Valamar Riviera strategy