The 36th edition of the Better Tourism Lisbon Travel Market (BTL) will open on 25 February, as the largest tourism fair in Portugal. Until 1 March 2026, the event is expected to attract more than 80,000 visitors to the Lisbon International Fair, in the heart of the modern Parque das Nações.
BTL is, in fact, an event dedicated both to tourism professionals, with the 25 and 26 February reserved for them, and to the general public, who will be able to access the fairground from 27 February to 1 March to discover tourism packages, destinations and services directly.
This year, another successful edition is anticipated thanks to the presence of over 1,600 exhibitors and 100 international destinations. With spaces dedicated to workshops, conferences and B2B meetings, BTL allows participants to explore emerging trends, promote tourism products and services, and establish direct contacts with qualified buyers from around the world.
The complete programme for the 2026 edition has not yet been defined, but more than 600 events over five days are expected, including specialised thematic areas such as BTL Cultural, Wellness, Enotourism, Weddings and Meeting Industry. Among the areas of interest is also BTL Jobs, a space dedicated to professionals and companies to discuss recruitment, training and human resources development in the tourism sector.
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