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Camping Vision enhances distribution channels through refreshed Vacanceselect brand

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Starting from the 2024 season, the Vacanceselect’s accommodations will be integrated in popular tour operator brands like Homair and Eurocamp. Additionally, Camping Vision, a prominent player in the camping industry, will take over the Vacanceselect name and reposition the brand as a more expansive holiday platform than ever before, launching it across multiple European countries.

The expansion of the Vacanceselect brand will not only bring together over 1,000 high-quality 4- and 5-star campsites but will also incorporate a diverse range of holiday parks and family resorts. This move aligns with Camping Vision’s ambitious goal of becoming the leading provider of family holidays throughout Europe.

The introduction of the Vacanceselect brand name complements Camping Vision‘s existing portfolio, which includes the Allcamps, LuxCamp, Danish Danskbilferie, and Friferie brands. With this addition, Camping Vision establishes an enhanced distribution platform for its member campsites and tour operators across 16 countries. To ensure a seamless integration, Vacanceselect will be fully integrated into Camping Vision’s systems and operating procedures. Camping Vision possesses extensive knowledge in digital marketing, sales, and IT for accommodations, providing its partners with year-round sales support and an opportunity to optimize occupancy rates.

This significant development not only benefits Camping Vision and its partners but also brings advantages to consumers. The integration of Vacanceselect into Camping Vision’s systems allows customers to access and book a wider range of European holiday accommodations with simplicity and convenience. In addition to traditional campsites, Camping Vision’s collaboration with holiday parks and family resorts offers customers a more diverse selection. Furthermore, Camping Vision prides itself on its robust customer care services, ensuring that reviews and complaints are handled promptly by its dedicated after-sales team.

The acquisition of Vacanceselect by the European Camping Group and its integration into Camping Vision’s operations marks a major milestone in the travel and camping industry. With an expanded portfolio of offerings and an enhanced distribution network, Camping Vision is solidifying its position as a leading provider of family holidays across Europe, ultimately benefiting both its partners and customers alike.

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