Camping.care used its Insights 2026 presentation to outline the latest developments in its platform, share data on changing guest behaviour and introduce a new ecosystem of AI agents designed to automate a growing range of campsite management tasks. The 30-minute presentation, centred on “apps and AI”, also covered new regulatory integrations, changes to the back office, developments to the booking engine and a roadmap extending into the first quarter of 2027.
The presentation opened with an overview of booking trends observed during the latest season. According to Camping.care, guests are continuing to stay for shorter periods while spending more during their stay. At the same time, they are booking slightly further in advance.
Online channels continue to play a central role. Camping.care reported that 63% of bookings come from online sources. Self-service is also becoming increasingly relevant. Camping.care said bookings through kiosks grew by 71%, highlighting the growing role of automated guest services at campsites.
New integrations and partnerships
For Italy, Camping.care presented three direct integrations aimed at reducing administrative work and helping campsites meet local reporting requirements.
The first is a police integration, which automatically sends guest registration data to the relevant official system (Alloggiati WEB). The second connects the platform with the tourism statistics system (ISTAT), automatically transmitting the required data to the appropriate regional portal. The third is a fiscal integration connecting Camping.care with a certified fiscal printer and automating the transmission of transactions to the Italian tax authorities (Agenzia delle Entrate). According to the company, the integrations are intended to reduce manual data entry and the risk of errors while simplifying compliance.
Camping.care also outlined developments in Spain and Portugal, including new connections to Spanish fiscal and police systems and certified invoicing directly within the platform for the Portuguese market.
The company also announced a strategic partnership with Molecaten. According to Camping.care, the agreement provides access to growth capital to support its international expansion while also bringing additional industry expertise. The company stressed that data security remains protected and that the partnership does not provide access to data from other campsites or parks. Founders Arjun and Rolf retain majority rights and operational control of the company.
A new app-based back office
One of the most visible changes is the renewed back office. Camping.care is reorganising its tools and features as individual apps. The company said the underlying functionality has not changed, but the new structure is intended to make the platform easier to navigate and more adaptable to individual working preferences.
Users can customise the top menu, rearrange apps, remove items they do not need and add frequently used functions, reports or external links. The traditional side menu can also be hidden. Permissions can be managed at app level, including access for specific roles or individual users. Each app now also has a direct link to its dedicated help page.
The new interface also brings the AI agents together in one place, while conversations with agents can continue in the background. The same applies to tasks such as generating or downloading files.
Five AI agents with different roles
AI was the central theme of the presentation. Camping.care introduced five agents, each assigned to a specific area of campsite operations: Kai, Robin, Ray, Otto and Mia. The company emphasised that the agents are intended to support staff rather than replace them. According to Camping.care, they operate within the permissions already available to each user, while customer data is not used to train its AI models.
- Kai, the platform’s original AI assistant, has been expanded to understand more about Camping.care and the individual campsite using it. It can answer questions, provide information from the help system, check incidents and create support tickets when further assistance is required.
- Robinis positioned as a digital receptionist. She can be trained on a campsite’s brand, information and operating procedures. Camping.care plans to make Robin available through a website chat widget and connect her to a campsite’s phone system. The company also says Robin can assist with making or cancelling reservations.
- Rayis the revenue management agent. One example demonstrated during the presentation involved asking Ray to copy the current year’s prices into the following year while taking weekends, public holidays and school holidays into account. The agent then reports which prices have been updated and whether additional information is required.
- Otto, the onboarding specialist, is designed to simplify the process of setting up a new campsite or migrating an existing one. Users provide the URL of the campsite’s existing website, after which Otto analyses the site and extracts information such as branding, accommodation and pitch types for use in the new setup.
- Finally, Miais the mapmaker. She can generate an interactive campsite map from an aerial image or an address. Users can select a style, add a logo and adjust the result before downloading it and adding it to the interactive map.
AI moves into website development
Camping.care also presented the results of its AI website builder pilot, showing examples of websites developed for participating campsites. In one case, the company used Claude to analyse the existing website, target audience and possible improvements before using the resulting report as the basis for a new design. The redesigned site included a booking calendar directly on the homepage.
For another campsite, Camping.care retained the existing visual identity while updating the design. Claude was used to generate the design and Lovable to turn it into a working website. Reservations can be sent directly into Camping.care through its API. The company has also published several Claude skills for web development partners, allowing them to implement the Camping.care booking engine into websites using a single prompt.
Booking engine and distribution developments
The booking engine is now presented as a standalone app, bringing its settings together in one place. New functionality includes campaign tracking using UTM parameters, linking campaigns to reservations to provide information about where bookings originate.
Camping.care is also adding functionality for group and rental bookings. From the February update, guests will be able to add multiple reservations to a shopping cart and include rental products such as bikes or other activities in the same transaction.
The platform has also introduced a new SiteMinder integration, allowing prices, availability and restrictions to be synchronised with more than 450 booking channels, including Google Hotel Ads. Reservations and changes are processed automatically in Camping.care.
The presentation also highlighted developments in accounting and administration, including the ability to import bank statements directly into the accountancy app and a renewed Exact Online integration for synchronising ledgers and revenue.
For Germany, a new integration automates guest registration with the relevant authorities, including updates and cancellations. Camping.care also announced an expanded kiosk offering through Qiiox, with two models designed for outdoor and indoor use. Both feature QR scanning and support several payment providers.
Roadmap towards 2027
Camping.care is already making its beta environment available through beta.camping.care, while the company said the full platform is scheduled to go live in mid-October 2026. Kai, Otto and Ray are already part of the initial release. During Q4, Camping.care plans to add Robin and Mia, together with the AI website builder and the new booking engine.
Further app developments are planned for the first quarter of 2027, alongside a series of webinars covering AI agents, security and the website builder. The company also plans to attend industry events across Spain, Italy, Germany, France and the Netherlands.
With its latest update, Camping.care is moving beyond the development of a campsite management platform towards a more integrated environment in which software automation, AI agents, distribution and guest-facing tools are increasingly connected. The stated objective is to automate repetitive administrative work while leaving campsite teams more time to focus on their guests.
Nenad Škuflić – Maistra Camping