At the TTG Travel Experience in Rimini, which concluded on October 11, Club del Sole, a leading company in the outdoor vacation sector in Italy, presented the results of its 2024 season and unveiled new plans for 2025.
The season closed with great success: Club del Sole recorded a 10% increase compared to 2023, with revenue exceeding €110 million, fully aligning with the company’s forecasts. This achievement was supported by an exceptional 30% growth in online sales, driven by an effective marketing strategy and the revamped web portal of the Group.
New acquisitions and investments in digitalization
Looking to the future, Club del Sole announced an ambitious expansion plan for 2025. Among the most significant developments are new acquisitions aimed at integrating three properties in Trentino, a strategic region for offering mountain experiences, and strengthening the company’s presence in Abruzzo, the Group’s first historic region. Additionally, the first “Beach & Lagoon Resort” will be introduced on the Adriatic Riviera.
Club del Sole also emphasized the importance of continued investment in digital assets to further enhance the booking journey experience.
Photo by Club del Sole
LeadingCampings of Europe: setting the course for the future of outdoor hospitality