ÖÖD, an Estonian company specializing in the production of mirror-clad living units, lands in Italy with the opening of its first ÖÖD Hotel in the heart of Tuscany, in Lunigiana. After having aborted a previously announced project last year due to various issues, the time has now come for the brand’s true Italian debut. This marks a strategic milestone in the development of the brand in Southern Europe, while also presenting an opportunity for the open-air hospitality sector.
ÖÖD Houses are structures designed to blend seamlessly with the natural environment: thanks to their mirrored design, they visually merge with the surrounding landscape, minimizing their aesthetic impact. Additionally, the project follows a completely reversible approach, made possible by the Krinner screw foundation system, which allows for installation without any permanent cementing.
In Lunigiana, at Spino Fiorito, a true contemporary treehouse is being created – born from the collaboration with architect Paolo Scoglio, already known in the sector for his nature-integrated projects, and the award-winning Italian firm WaldenHouse. Installation of the facility, which also includes a sauna module, is scheduled for the first half of May (a tentative rendering is shown in the opening photo).
This first opening will serve as a flagship point for ÖÖD, with the goal of fostering new collaborations in the Italian and European markets. The company is indeed seeking partners – landowners, campsites, or other facilities – interested in hosting ÖÖD units within their hospitality venues. ÖÖD already boasts over 30 installations worldwide, but this marks the first in Italy and Southern Europe, representing a significant step forward in the company’s expansion strategy. The official inauguration is scheduled for early June, with an open day for the public and industry professionals, including the specialized press.
Josipa Bonifačić Cvelić – Campmaster