For the Conversazioni @ Camping Business series, at the SETT in Montpellier we met with Roel Masselink, Co-founder of Camping.care, to discuss software solutions for campsites and the future of digital management in outdoor hospitality. Masselink presented Camping.care as a native cloud platform designed specifically for European campsites.
The platform stands out for its full compliance with regulations in over 90% of European countries, an achievement reached after approximately four years of development. Thanks to this approach, Camping.care can offer multilingual and multi-currency capabilities, supporting over 700 campsites across 16 countries, with planned expansion in Italy in the coming years, where the team is establishing a local presence to facilitate regulatory and operational integration.
A key feature of the solution is its technical flexibility: Camping.care is a “headless cloud” system, based on APIs, which allows easy integration with third-party services, such as access control systems with licence plate recognition. This approach provides a ready-to-use software solution that is also easily customisable to meet the specific needs of each client.
From a market perspective, Masselink highlights that around 40% of European campsites still do not offer online booking. Camping.care data shows that sites with online booking systems connected to multiple channels perform significantly better, with 56% of bookings coming from digital sources or directly via the campsite’s own website.
Camping.care has recently integrated artificial intelligence into its PMS through two main tools: a new MCP protocol for automation and guest communication, and CAI (Care AI), a multilingual virtual assistant trained on over 1,000 articles, designed to support campsites in daily operations while maintaining direct, personal contact with clients, also available by phone in seven languages.
Watch the full interview:
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