The Salone del Camper 2022 closed with record results. The turnout of the 13th edition, according to the organizers, exceeded 110,000 admissions. “A result that confirmed the expectations and growth forecasts of the phenomenon of motorhoming, evidenced by both the increase in demand for vehicles and the occupation of campsites and rest areas,” reads the closing press release. The numbers of FAITA-FederCamping speak for themselves: the first 4 months of the 2022 tourist season have already recorded an increase of 8% in arrivals and 7% in overnight stays in Italy, far exceeding the levels of 2019.
These are important numbers, which as underlined by the Minister of Tourism Massimo Garavaglia at the inauguration of the Exhibition, suggest that the development of the tourism industry – the backbone of the Italian system which represents 9% of Italian GDP (13-14% aggregate) and 15% of employment – also and necessarily pass from itinerant tourism. Precisely to favor this sector, Minister Garavaglia announced in absolute preview, at the Salone del Camper, the allocation of funds for the construction in Italy of 1,000 new motorhome rest areas.
“Traveling tourism,” said Antonio Cellie, CEO of Fiere di Parma, “is confirmed as a megatrend capable of influencing the growth of the Italian tourism industry. This is an opportunity that the Italian government, regions, and municipalities must seize, because it favors the local and national economy, enriches lesser-known territories, and interprets the transformation of tourism in a sustainable key. After all, the fact that of the 25 million Italians who took vacation in 2022, one in five planned an outdoor stay makes it clear that the growth of the phenomenon has become structural. Since the data are not yet definitive, and given the trend, it is conceivable that the season will close even more favorably. With the Salone del Camper, Fiere di Parma underlines the importance of itinerant tourism and contributes to its development“.
All the numbers of the Salone del Camper
In the 9 days of the event there were over 110,000 visitors, with an increase of 10% compared to 2021. More than 300 direct and indirect exhibitors, 15 countries represented, 5 pavilions, 41 manufacturer brands, 4 thematic areas, approximately 100,000 square meters occupied. Media coverage is also enormous, with 471 accredited media including journalists, bloggers and youtubers, 944 articles published, reports on the most important national television and radio stations, 35 million people reached by information on the Salone and a great success on social channels, with a growth of over 98% (including Instagram, Facebook, LinkedIn and Twitter) of fans of the Salone del Camper: almost 2 million people were reached through Facebook, and 3.3 million Instagram impressions.
“The massive turnout of the public at the Salone del Camper,” declared Simone Niccolai president of APC – Associazione Produttori Camper, “has clearly shown the great interest of Italians in the world of itinerant tourism: not only for holidays, but also for use smart leisure time, in complete safety and comfort. Today, true luxury is just that. We were also very happy with the participation of the institutions, starting with the Minister of Tourism, in the presence of many Italian Regions, exhibiting at the Salone, and of many mayors from many areas of Italy, a sign that the administrations have understood the tourist importance of this sector for the economic development of the territories“.
9 days of entertainment
Over the years, the Salone del Camper has become a happening for travelers, a container of events where everyone can find entertainment and insights on the open-air holiday: from conferences to seminars, from show cooking with starred chefs to film screenings, from the sports village ( this year realized in collaboration with CONI) to entertainment for children in Kinderheim and in the amusement park, from the presentation of books to courses to become perfect campers, from the happenings of four-legged friends to bike tests, from pilates classes to hunting to the treasury, up to the lessons of the fire brigade on safe holidays.
The next appointment with the Salone del Camper is set from September 9 to 17, 2023.
The appointment with Sun Beach & Outdoor Style is renewed: Camping Business is media partner