10 structures that will all be operational by the end of May, 9 in Italy and 1 in Luxembourg. Human Company has kicked off the seasonal reopening of its villages, all under the banner of the new hu brand. The Group is carrying out a development plan and a constant improvement of the stay experience, continuing the digitization path undertaken in past seasons.
In terms of investments, Human Company has developed a plan of over €20 million destined on the one hand to the renewal, maintenance, and increase of services within the structures (offer of food & beverage, swimming pools and lagoons, playgrounds, shared areas, markets, shops, experiences and so on) and on the other hand to updating the mobile home fleet.
The 2022 season marks the debut of hu, the new brand launched by Human Company with a double objective: to tell in an unprecedented way the ecosystem of its 10 open-air structures in Italy and in the heart of Europe and at the same time intercept new target audience.
The new brand is born from a synthesis process that transforms Human – the Human Company’s village and camping in town brand – simply into hu (read as “you”), to bring the customer to the center, with his stay experience and a holiday tailored to his/her wishes. The Group thus focuses on what is the heart of its business: the outdoor hospitality.
In view of the new season, Human Company then gave further impetus to the process of digitization and innovation of the offer, both in the booking and stay phase. Among the novelties of summer 2022, in addition to the new huopenair.com site, there will be the new web app to have all the services and offers of the structures always just a click away.
“We look forward to the next summer season with confidence and optimism: despite the uncertainties of the current macroeconomic situation, we are seeing encouraging signs on the booking front with a high occupancy rate in the high season and levels of growth over the shoulder months,” said Domenico Montano, general manager of Human Company. “And if foreign countries are the most influenced by the international scenario, the volumes of the domestic market are confirmed in strong growth. A result of which we are particularly proud, because it is the result of the excellent work done in recent years with Italian guests, who have found in the open-air experience a new way to experience a quality and tailor-made Italian holiday“.
The openings for the 2022 season began on April 23 in Tuscany, with Montescudaio village and Norcenni Girasole village, in Veneto with Altomincio village, and in Luxembourg with Birkelt village. On May 28, the Park Albatros village on the Tuscan coast and I Pini village in the countryside of Fiano Romano will open. With the seasonal openings, the group completes its open-air portfolio, which also has 4 facilities open all year round: the Fabulous village at the crossroads between the city of Rome and the Lazio sea and the urban campsites in Florence, Rome and Venice.
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