Campsites: case histories and new trends

Camping Business organized the third webinar of the Conversazioni@CampingBusiness cycle during the Sun Beach & Outdoor Style 2021 in Rimini. The meeting entitled “Campsites: success stories and new trends. Best practices as a starting point for defining a winning strategy “has aroused great interest. Several professionals of the sector have brought their contribution to explore the world of communication of Italian camping villages, providing ideas to owners and marketing offices looking for inspiration for their future communication plans. The first speech is by Elisabetta Croce, Communication Specialist of the Mazzucchelli agency & amp; Partners, who illustrated how press office work is crucial to successfully reach print and digital media. Elisabetta Croce then introduced Loek van De Loo, CEO of Vacanze col Cuore, unanimously considered the “father” of Italian glamping, who talked about her experience gained in its seven Italian facilities and in the recently launched Dutch one. Van De Loo also presented the “winter glamping” initiative, which in the next winter season will involve the camping villages of Orlando in Chianti and Lake Idro. Riccardo Viroli, CEO & amp; Co-Founder of CampingVillage.travel instead presented in detail an initiative created for Camping Capalonga, where starting from the mascot of the village, the Crocky crocodile, an area dedicated to families with children was created and launched in which they were positioned eight themed custom mobile homes. Viroli illustrated the entire creative and implementation process, from the initial idea to its successful implementation. The event ended with a double interview: the first with Michela Marzoli, Marketing Manager of Club del Sole, the second with Valentina Fioravanti, Chief Marketing Officer of Human Company. The topics covered included the change in marketing and communication models in recent years, and the evolution and impact of online booking systems on the activities of the two groups. Human Company also took the opportunity to present its next rebranding: from Human Company to HU.