FAITA-FederCamping chose the Hospitality stage, in Riva del Garda, to present its rebranding, featuring a new logo and a completely revamped graphic line. This change, extended nationally and regionally, aims to adapt the Federation’s image to the changing dynamics of context and relationships that characterize the world of outdoor hospitality.
The new logo was developed in collaboration with a group of young image and communication students from Milan’s IED, who spent about a year on the project. The initiative is part of the new course launched under the presidency of Alberto Granzotto, which has seen the Federation engage in a general renewal. This commitment translates into greater openness to the public, with active participation in numerous fairs and more articulate communication with institutions and prominent figures in the industry.
On Wednesday, Feb. 7, in Riva del Garda, FAITA-FederCamping General Manager Marco Sperapani, together with Alessandro Marchetto of the IED working group, will present the new communication concept and its peculiarities. It is a project that results in an inclusive logo and a new communication strategy, aimed at the general public. The appointment is at 12 noon at the Outdoor Boom Arena in Hall A2.
Netherlands: +8.6% more campers in 2025, and according to ACSI, 2026 is shaping up to be a record year