The spotlight is on Lower Austria – and more specifically the Donaupark campsites – thanks to a recent press tour organised by Campingnavigator, the Dutch platform that has been promoting camping holidays for over 35 years. The initiative brought the entire editorial team on an immersive journey through this scenic region, with the aim of showcasing it to a growing European camping audience.
Throughout the trip, the team is producing a wide range of editorial, photographic and video content – including reels, articles and daily updates on the platform’s digital and social channels. The goal is to tell the story of the region, highlight its open-air accommodation offering, and strengthen its profile as an attractive destination for outdoor holidays.
The campaign is designed to maximise visibility not only during the press tour itself, but also in the weeks that follow, thanks to the ongoing publication and circulation of the content created. According to Campingnavigator, the promotional impact of these press trips is substantial: they provide campsites and destinations with direct access to a large, well-profiled community of outdoor tourism enthusiasts.
Beyond its professional objectives, the tour also carries strong relational value. For the Campingnavigator team, it offers an opportunity to reconnect with long-standing partners – including campsite managers and representatives who have worked with the platform for years, particularly at major trade fairs across Europe. This experience highlights how press trips can serve as powerful strategic tools for destination marketing, helping to showcase local identity and boost the online visibility of open-air accommodation providers.
Campingnavigator is a Dutch platform with over three decades of experience in promoting campsites and holiday parks across Europe. It offers travellers a comprehensive resource filled with detailed campsite listings, travel inspiration, itineraries and reviews. At the same time, it supports campsite operators through targeted marketing initiatives – from content creation to international trade show participation, and press tours like this one in the Donaupark region.
Photo, from left: Peter Doornekamp, Owner and General Manager at Campingnavigator, and Hans van Hemert from Donaupark Campings, while also in the background Franz Libal can be seen
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