Kampgrounds of America (KOA), a leading north American name in outdoor hospitality, is redefining the camping experience through its collaboration with CampMap, an innovative digital mapping platform. This partnership introduces an interactive navigation experience on KOA website, allowing travelers to explore each campsite in detail before even arriving at their destination.
After a year of testing at select campsites, KOA has decided to roll out this technology across all 500+ locations in North America. Each campsitre will have a customized digital map enriched with images and details, providing a more accurate and realistic view of amenities, common areas, and available campsites. But the innovations don’t stop there: starting in March, campers will be able to select and book their campsite directly from the map, making the experience even more seamless and intuitive.
Simon Neal, founder and owner of CampMap, highlighted that the platform’s goal is to share maps, services, and data to support operators, booking platforms, and guests. “KOA recognizes the value of our technology and has chosen to collaborate with us to drive innovation. This partnership is an incredible opportunity to showcase the potential of our solutions in the outdoor hospitality sector“.
Similarly, Nate Thompson, partner at KCN Campgrounds and owner of the Wisconsin Dells KOA Holiday, which has already integrated CampMap into its KOA.com pages, expressed great enthusiasm for the project: “This map is a huge step forward from the static PDF version previously available. It offers a visually engaging and interactive experience for our guests. We are excited to implement the next features, such as the integrated booking system, which will be a game changer for our business“.
In the opening photo, from left to right: Diane Eichler – Senior Vice President of Marketing – KOA; Simon Neal – Founder & CEO – CampMap; Jelena Neal– Head of Operations – CampMap; Cole Reinhardt – Executive Director, Digital Strategy and Transformation – KOA; Dan Rickman – Developer & Designer – KOA/Tempest Technologies
Uwe Frers – PiNCAMP by ADAC