A significant discussion table was held yesterday at the headquarters of the Italian Ministry of Tourism between Minister Daniela Santanchè and the main representative associations of the open-air tourism sector. In the front row are, among others, FAITA-FederCamping and Assocamp to discuss the growth that outdoor tourism is experiencing during the current summer.
During the meeting, FAITA underlined how the open-air sector is successfully responding to the evolution of tourist demand, increasingly oriented towards a holiday philosophy based on quality, sustainability, and accessibility. Campsites and tourist villages are confirmed as protagonists of the entire national tourist chain, offering experiential stays, where the journey itself, especially in the case of itinerant tourism in motorhomes, takes on an emotional and experiential component.
Minister Santanchè expressed the clear desire to enhance every single segment of the sector and underlined the importance of meeting the associations that represent this rapidly growing type of tourism. Open-air tourism, thanks to its sustainability, environmental sensitivity, well-being and contact with nature, is attracting an increasingly large audience, leaving the niche and defining a unique and exclusive experience for its guests.
A table to be made structural
The Minister also confirmed that the establishment of institutional tables on open-air tourism is one of the primary governance objectives envisaged by the Strategic Tourism Plan. “I am satisfied with the outcome of the meeting, which brought out some interesting ideas and a certain unity of purpose with the parties present, especially in terms of future developments in the sector,” said Daniela Santanchè on the sidelines of the meeting.
In concert with the associations, the Ministry of Tourism will work to define a single legislation at national levelwhich serves to formulate a classification of rest areas, including their implementation, requalification, and recognisability. The objective is to make the discussion table structural, also involving the regional councilors for tourism, to favor a homogeneous development of open-air tourism throughout the national territory.
Ester Bordino, president of Assocamp, said she was satisfied with the meeting and underlined the importance of the synergy between institutions and sector operators to continue on this extraordinary growth trajectory in open-air tourism.
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