Even in this troubled period, the activities of Club del Sole do not stop. In collaboration with Universal Pictures Italia, indeed, Club del Sole promotes the contest “Which tribe do you belong to? Discover your rhythm with Club del Sole and Trolls World Tour”. Logging in on to vinciclubdelsole.it, the all family is involved to face musical quizzes and win many prizes and 2 Fujifilm cameras! Winners, among the ones who booked a vacation at Club del Sole during the contest period, will be announced by May 22nd, 2020. The contest will end April 30th, 2020.
“We are proud to be partner with such a big and international media company like Universal Pictures Italia is, for the launch of this movie. Children and families, indeed, reflect our target” – says Federico Di Graci, Marketing & Communication Manager of Club del Sole – “In a critical moment like the one we are facing, we want to reach people’s house, inviting them to the contest and make them dream. We want to link our guests to our brand sharing the idea, as it happens in the movie, that Together Makes Stronger”.
An important media campaign, developed with the co-marketing agency Wepromo, will also support the contest in the movie rooms: a commercial in over 300 cinemas and banners in the foyers and in every Club del Sole village. Next season, the Trolls theme will be highlight in every miniclub, and in addition, newsletter and banners on websites and a focused website to collect reactions and posts from Universal Pictures Italia’s social networks.
Open Air Next Step, an Italian initiative, will held a conference to talk about outdoor holidays