Due to the Corona pandemic, we cannot move or organize exhibitions and fairs. Customers, often from all over the world, cannot be welcomed to show their products. And so, the ingenuity is sharpened as did the Habitat Division of the Bénéteau Group, which is one of the leaders in the design and manufacture of mobile homes for the European residential rental market. If customers cannot go to them, they are the ones who go to the customers, even if in a virtual way, thanks to Camping 4.0.
This new digital platform recreates the environment of a campsite surrounded by greenery with the various areas of mobile homes, which correspond to the company’s brands. They range from the “unusual” ones, such as the Coco Sweets for non-building lots to the BHI residential solutions, with two or three bedrooms, and IRM that can have up to four bedrooms and two bathrooms for large families. Then there are the Premium O’Hara and Prestige Key West series, the top of the range mobile homes.
Once you have entered Camping 4.0, and by clicking on the name of one of the five proposed solutions, the area of your interest is shown within which you can move in various ways: access the relevant information page on the site or an online form to be contacted. At the same time, it is also possible to view a short video showing, in particular, the interiors of the selected solution.
“The development of this platform seemed to us the best solution to maintain the connection with the campsites. From the first lockdown we had considered several possibilities. We brought together our most advanced partners in high-tech solutions and together we created the ideal tool to promote our offer”, explains Florence Bugeon, marketing and sales director of the Habitat Division of the Bénéteau Group.
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