Two French travel tech startups, MooVert and Aurae Cocoon, have announced a collaboration to develop French outdoor tourism – particularly in its “glamping” version – outside traditional channels. The idea arises from a clear need: glamping, the experience that combines nature and comfort, is increasingly in demand but the supply is not extensive. Many owners of gîtes, chambres d’hôtes, and even campsites, as well as many farmers, have the interest and space to develop this new offering, but they encounter difficulties in realizing their projects. This is where MooVert and Aurae Cocoon come in, leveraging their expertise and specificities to support those who want to diversify and enrich the tourism offer.
The partnership between Aurae Cocoon, specialized in the design of unusual accommodations, and MooVert, an eco-responsible accommodation booking platform, indeed offers a comprehensive solution for all aspects of a project, from design to implementation, from distribution to marketing. “France,” explains Pier Tognazzini, founder of MooVert, “has much to offer, but accommodation providers often need help in marketing and distributing their offers, and travelers get lost in the digital ecosystem. MooVert bridges the gap between the two“.
Laetitia Leclerre and Joana Iermann, co-founders of Aurae Cocoon, are also confident in the success of the collaboration. “In collaboration with MooVert,” stated Iermann, “we are launching an exceptional glamping experience, establishing a connection between the providers of these structures and travelers through vacations closer to nature“.
The companies: who they are, what they do
The collaboration between MooVert and Aurae Cocoon originated within the framework of participation in the PTI (Provence Travel Innovation) incubation program, one of the five France Tourisme Labs managed by the DGE (Direction Générale des Entreprises) under the aegis of the French Ministry of Economy, Finance, and Economic Recovery.
Aurae Cocoon is a brand specialized in the design, production, and distribution of innovative solutions for unusual accommodations, capable of combining glamour and comfort, such as the Lotus tents, produced exclusively for France. However, the company plans to expand its range of products soon by launching modular, flexible, and autonomous sanitary solutions on the market, including toilets and glamping tents.
Meanwhile, MooVert is emerging as an innovative digital booking platform that offers travelers, both French and international (the site is available in 12 languages), the opportunity to find the perfect accommodation for a sustainable and responsible vacation. The properties listed on the platform, whether by the sea, in the mountains, or in the countryside, adhere to specific eco-responsibility standards to ensure travelers an authentic and environmentally respectful vacation experience.
