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Spring edition of PiNCAMPUS kicks off, free webinars for European camping entrepreneurs

Dopo il successo del lancio di PiNCAMPUS nell’autunno del 2022 sul mercato tedesco, l’iniziativa di ADAC Camping / PiNCAMP dedicata alla formazione e il miglioramento della qualità del settore del campeggio è stata estesa a livello internazionale.

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Following the successful launch of PiNCAMPUS in autumn 2022 on the German market, the ADAC Camping / PiNCAMP initiative dedicated to training and quality improvement in the camping industry has been extended internationally. The first edition was attended via live streaming by more than 600 entrepreneurs from the open-air sector, who were interested in an update on the development prospects of this market by experienced and passionate speakers. The excellent reviews from the protagonists convinced the organisers to organise a second spring edition aimed at campsite owners from all over Europe.

The spring edition of PiNCAMPUS will be held from March 14 to 31, 2023. The webinars will be mainly in English and each week will be dedicated to a specific topic, in particular marketing with a focus on the current state of the market, sustainability both from the point of view of the campsite environment and of human resources, and revenue management with the contribution of two campsite owners who will talk about their experience and management model.

The programme and speakers

Marketing Week (14/03-16/03)

  • 14/03 at 2.00 p.m. – Opening of the CAMPUS: Uwe Frers, CEO of ADAC Camping and PiNCAMP presents current industry figures and lays the foundation for the subsequent webinars of this PiNCAMPUS.
  • 16/03 at 11.00 a.m. – ADAC Classification: AIlka Heyke, Head of Inspection at ADAC Camping, explains the ADAC classification and gives an outlook on the future direction of the camping industry’s most important classification.

Sustainability Week (20/03-24/03)

  • 21/03 at 2.00 p.m. – Sustainability management for a climate-friendly future: Martin Rolletschek, consultant/auditor of Ecocamping (DE), explains the great potential and possibilities of using the Ecocamping and EU Ecolabel schemes to build a more sustainable and climate-friendly company with simple measures.
  • 22/03 at 11.00 a.m. – Reflecting on self-sufficiency and environmental actions: Gilles Rigole, owner and director of the Camping du Domaine de Massereau (FR, winner of the ADAC Camping Award 2023 Sustainability & Environmental Awareness) presents the measures implemented at the campsite that contribute to ecological balance.
  • 23/03 at 11.00 a.m. – Quick wins, guest and staff involvement: saving energy, involving staff and making campsite guests come back again. Henrik Søby, owner and manager of the campsite Nysted Strand (DK, nominee for the ADAC Camping Award 2023 Sustainability & Environmental Awareness) talks about his experience and gives practical tips.

Profit Week (27/03-31/03)

  • 28/03 at 11.00 a.m. – Best practice, Revenue management: Camilla Dvinge (CEO and co-owner of Dancamps, DK) and Pablo Torres (Sales and Marketing Director of Alannia Resorts, ES) discuss and present their practical models for successful revenue management from the perspective of a family business and a large group.
  • 29/03 at 11.00 a.m. – Reservation experts, The all-in-one system: more revenue, less effort to manage the campsite, more time for your guests. Melanie Oosterveer (Corporate Marketer at Booking Experts, NL) and Wietze Bootsma (Manager Partnerships) present the Booking Experts All-in-1 booking system in general and in practice.

Registration is already open, for more information here.

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