The outdoor hospitality market is undergoing a structural shift towards the premium segment. The demand for solutions designed for high-spending guests is no longer the exclusive preserve of small independent resorts or boutique countryside retreats.
Today, large campsites and well-established holiday parks see high-end glamping as a strategic way to attract new customer segments, diversify their accommodation offering and increase the profitability of their pitches. At a time when the overall market is becoming increasingly standardised, differentiation has become the real driver of competitiveness.
Positioned as “the Italian glamping atelier“, Glant is now looking to broaden its market reach even further. Based in Lavoria, near Pisa, the company is making its design expertise available to major industry operators by introducing new commercial policies and flexible purchasing models specifically developed for businesses that need to combine large-scale developments with the quality standards of five-star hospitality.
Large-scale projects with a bespoke approach
For the operators of large hospitality businesses, investing in glamping accommodation is a long-term strategic decision. Glant addresses this need by extending its bespoke approach to larger-scale projects, ensuring that the identity and exclusivity of its products are never compromised, regardless of project size.
The company’s objective is to help large campsites create genuine premium areas aimed at guests seeking the comfort of a luxury hotel suite immersed in nature. The cornerstones of the offering remain the meticulous attention to construction details – including refined finishes, reinforced stitching and engineered assembly systems –together with the use of premium materials such as certified laminated spruce timber sourced from Scandinavian forests and certified three-layer PVC Block Out technical fabrics.
During the second half of 2026, the company’s goal is to demonstrate that even large glamping developments can retain a distinctive character and a strong individual identity. “We do not want to standardise the offering of large campsites; we want to enhance their overall market positioning,” explains Lorenzo Bulleri, CEO of Glant. “Our structures are long-term investments capable of generating lasting value while delivering a rapid return on invested capital“.
New commercial policies
Fully aware of the financial and operational complexities involved in the development plans of large campsites, and with the aim of building long-lasting, mutually beneficial partnerships with owners and general managers of leading hospitality businesses, Glant has introduced new commercial solutions designed to accelerate return on investment.
The company now offers scalable investment plans through purchasing models that allow operators to introduce premium areas on a trial basis before expanding them progressively from one season to the next. It has also introduced new pricing policies for large-scale projects, lowering the initial investment while preserving the possibility of tailoring every detail. In addition, clients benefit from dedicated end-to-end support throughout every stage of the project, from the initial consultancy through to after-sales assistance.
While access to Glant’s products has become more flexible and commercially advantageous for large campsites, the construction quality remains uncompromisingly premium. Every Glant tent continues to stand for structural reliability, premium materials, Italian design and distinctive detailing, fully reflecting the brand’s bespoke philosophy.
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