Aiming for high-quality tourism. That’s the goal of Minister Daniela Santanchè, who asserts Italy’s leading role in the international tourism sector. “We must avoid the mistakes of the past,” Santanchè emphasized during the recent Festival of Economics held in Trento, mistakes that led to the development of “predatory tourism”. Today, the real challenge is to ensure quality services for tourists who are far more aware and informed than in the past. This applies to all types of accommodations: campsites, resorts, 3-star hotels, restaurants, and pizzerias.
To move in this direction, new funds are being allocated to businesses in the sector. “We are working on an inter-ministerial decree that will allocate €110 million to development contracts, including energy efficiency projects, an essential aspect for the sector’s sustainability,” she said. This initiative falls under the “development contracts” measure provided for in the latest Budget Law, aimed at supporting and expanding Italy’s tourism offering.
One of the key goals of this measure is to promote the de-seasonalization of tourist flows: traveling during off-peak times is becoming increasingly necessary to relieve overcrowded destinations while also supporting local economies. Another important objective is the digitalization of the tourism ecosystem: it’s clear that travelers’ habits have changed. Today’s tourists search online for a complete, engaging, and personalized experience, and technology becomes a crucial tool to meet this demand in a faster and more effective way.
The government’s funding will also aim to strengthen tourism supply chains and support investments that meet environmental, social, and governance (ESG) criteria, with a particular focus on sustainable tourism. “Our goal”, Santanchè concluded, “is to make tourism increasingly competitive, high-quality, and of course, sustainable”.
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