In recent years, especially due to the Covid-19 pandemic, a trend has developed: that of spending the holidays, or even just a long weekend, in contact with nature to regenerate. All with very relaxing rhythms and various types of activities and for all needs. This without necessarily giving up all the amenities and comfort. This trend has “captured” the attention of Gattinoni Mondo di Vacanze (MDV), which has decided to expand programming by starting a collaboration with three leading companies in the field of open air stays: Baia Holiday, Human Company and Club del Sole.
These partnerships were born with the idea of “intercepting an independent clientele, who loves a holiday in close contact with nature, an evolved form of camping”, as explained by Sergio Testi, general manager of Gattinoni Travel Network. For the summer, 16 structures are involved in the project, including Veneto, Lake Garda, Sardinia, Friuli and other locations.
“The idea is to innovate to intercept new customers who until now did not turn to travel agencies for their holidays. The new Camping Village Open Air project is part of this vision, a product selected to offer valuable experiences, where quality goes hand in hand with an excellent price; glamping, bungalows and hospitality solutions for customers who love freedom but not combined with a Spartan atmosphere”, says Sergio Testi. “We will use not only the catalog but above all online and digital media to make consumers aware of multiple and varied contents. To support the sale of our agencies we have chosen to collaborate with three companies that are among the best in Italy for quality and type of offer. Variety, experience and guarantee for a new product for organized distribution but which we believe will be very successful with the public”.
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