After the success of its first edition, VIEWW returns on September 17-18, 2025, at Mölke, a holiday village and campsite in Zuna, the Netherlands. This unique event is entirely dedicated to the world of glamping, a rapidly growing sector that combines the comfort of luxury with the authenticity of the outdoor experience. Organized by Crossover Lodge, De Waard Tenten, and CampSolution, VIEWW positions itself as an essential reference point for all operators who want to stay updated on trends, innovative accommodation solutions, and development opportunities within this sector.
Glamping, once a niche phenomenon, is now attracting an increasingly broad and discerning audience. Campsites and holiday villages are increasingly opting for designer tents, exclusive lodges, and experiential accommodations capable of meeting the new expectations of travelers seeking sustainable, authentic, and personalized tourism experiences.
Focus on innovations and new trends
Among the brands already confirmed for VIEWW 2025 are internationally recognized companies such as Creative Structures, which will showcase their most innovative and distinctive solutions. For attendees, this will be the perfect opportunity to explore the latest market trends, engage with colleagues and partners, and foster new collaborations to grow their business.
Adding further appeal to the event is the rich program of meetings and training sessions. Interactive roundtables, led by Richard Otten (Glamping Experts), will provide insights and discussions on key themes in the glamping world, with a particular focus on guest experience and the elements that make a vacation unforgettable.
Speakers include professionals such as Sybe Rintjema (DURFF) and Kim-Elle van Ernst, who will share case studies, strategies, and practical tips that can be immediately applied in hospitality operations. VIEWW 2025 is free to attend for entrepreneurs and suppliers in the outdoor hospitality sector. Space is limited, and registrations are now open on the event’s official website.
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