Bringing our country and the Netherlands closer, putting the campsites in contact with tourists from the Netherlands. This is the goal of Campingnavigator, a professional operator who has been working in the tourism industry for over 35 years. Born as a publishing company specialized in the creation of guides for outdoor holidays, over the years the company has transformed itself into an online platform that brings together thousands of campsites across Europe.
The information about the accommodation facilities is made available for free to the visitors, and therefore potential customers, both on the website and in the form of PDF format guides offered in English and Dutch. Today there are over 220 of them. Campingnavigator has the ambition of grouping online all the 23,000 European campsites, to offer tourists a valuable database in which to orient themselves for their holidays. Most of the campsites on Campingnavigator have been personally inspected by a team of specialized consultants, who have thus helped to select the best European structures.
The level of visibility of the campsites changes according to the partnership agreements. The structures without active promotional packages are presented online in a very limited version and without any link to the camping website. Instead, working with Campingnavigator means obtaining dedicated spaces on the portal that can optimize and exploit the high levels of traffic generated. Every year the website records over 2.5 million visitors and manages a database consisting of about 100,000 Dutch campers.
One of the winning elements of Campingnavigator (photo: Peter Doornekamp, General Manager) is the ability to transmit the key elements of Dutch culture to foreign campsites, with the aim of making the daily life of this country better known. In the periodic meetings to which the accommodations managers are invited in the Netherlands, facts and figures about the main trends of the Dutch lifestyle are shared, highlighting elements such as the success of electric cars, attention to sustainability in daily life, the spread of online payments, the timing of booking holidays in constant change.
However, the Campingnavigator professionals’ job is not limited to giving visibility to campsites or offering useful information to better understand the Dutch tourist. Their task is to offer themselves as real business consultants, capable of being a real support in finalizing the contact between offering and demand. Those who want to attract the Dutch tourist can thus count on their expertise. It is not just a matter of obtaining visibility packages, but of the possibility of exploiting personalized services, consultancy, translations, website localizations. All with the aim of increasing attractiveness towards a wealthy and high-spending tourist who over the years has proved increasingly demanding.
Today, those arriving from the Netherlands are no longer pleased to spend a holiday in a beautiful location, to stay in high-quality facilities or to have a series of valid services. This type of tourist is looking for a true multi-sensorial experience. Convincing him to choose a specific accommodation facility require someone capable of guiding him with a story-telling operation. Campingnavigator has the right experience, tools and knowledge to do it.
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